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Randall Reed Family Owned & Operated Since 1992

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JD Power Dealer of Excellence Award | 2018, 2019, & 2020 Winner

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How do you know if a car dealership is truly committed to satisfying customers?

You ask the authority, J.D. Power.

The J.D. Power Dealer of Excellence ProgramSM reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today’s consumer expectations.

As of today, Randall Reed’s Planet Ford Dallas is one of only 6 certified as a J.D. Power Dealer of Excellence winners in all of Texas! Satisfying you, the customer, is the reason Randall Reed’s Park Cities Ford Lincoln has worked hard to reach the highest levels of sales satisfaction—even undergoing a detailed audit of its sales practices.

Not all dealerships can qualify. Those that do must pass a three-step process:

First, J.D. Power uses feedback from more than 25,000 consumers like you to limit the percentage of eligible dealerships by brand. In other words, we consider proportionally more dealerships from top-performing brands for Dealer of Excellence.

Second, interested dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in J.D. Power’s Sales Satisfaction Index (SSI) StudySM.

Finally, qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to:

  • Listing vehicle inventory and pricing on the dealership website
  • Negotiating in an efficient and transparent manner
  • Offering a fair trade-in value
  • Presenting a clear and easy-to-understand F&I product menu

When you choose to visit a J.D. Power Dealer of Excellence you can be confident the sales team will be just as committed to providing an exceptional customer experience as they are to selling a vehicle.

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