HOW SAFETY INSIGHTS CAN HELP CITIES LIKE WINDSOR IMPROVE THEIR STREETS

By Callahan Coplai, Safety Insights Lead, Ford Motor Company

The Ford connection to the City of Windsor stretches back more than a century, ever since Henry Ford opened his first Canadian operation in 1904 and started production of the Model C. That cross-border collaboration has never ceased – and now we’re taking that relationship to the next level in an attempt to help reduce car crashes and improve the safety of city streets.

Last October, we officially launched the Safety Insights platform, an innovative software tool that can help governments with their mission to build smarter, safe transportation systems. Now, we’re proud to announce that Windsor has become our first Canadian customer.

What is Safety Insights? Safety Insights is an award-winning, web-based tool that provides transportation engineers and planners with a comprehensive view of traffic safety in their communities, equipped with features that help them plan in a more proactive way to help save time, money, and most importantly, lives. Safety Insights identifies hotspots where crashes occur often to help cities determine how to make those areas safe.

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