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Randall Reed Family Owned & Operated Since 1992

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J.D. Power Award for 2018 Dealer of Excellence

Randall Reed’s Park Cities Ford Lincoln of Dallas Certified as a J.D. Power 2018 Dealer of Excellence

Posted at Mon, Apr 23, 2018 12:00 AM

Certification Based on J.D. Power U.S. Sales Satisfaction Index Study and Dealership Best Practices.

Demonstrating its commitment to exceeding customer expectations, Randall Reed’s Park Cities Ford Lincoln of Dallas is certified in the J.D. Power 2018 Dealer of Excellence Program,SM which recognizes a select number of vehicle dealerships throughout the United States that provide exceptional customer service. Park Cities Ford Lincoln is one of 38 dealerships in the United States to be recognized. The announcement was made this week by the J.D. Power organization.

“This certification dramatically sets us apart, especially coming from such an authority as J.D. Power,” said Randall Reed, owner at Park Cities Ford Lincoln of Dallas. “In one way or another, everyone in this dealership contributes to making our customers happy, and every member of our team shares in this achievement.” Reed joined Managing Partner Jeff Enright in thanking the 165 employees and thousands of customers served over the past 25 years that the dealership has been in operation.

“What’s even more amazing is that four of my mega Ford stores in Texas achieved this recognition in the same year,” Reed said. “That is one for the record books! It shows our sales culture and business processes are consistent across the company and the customer benefits from this.”

Known for its “Voice of the Customer” research for 50 years, J.D. Power and, subsequently, its Dealer of Excellence Program help consumers identify leading retailers that will go the extra mile.

According to J.D. Power, buying a vehicle is a significant financial transaction and can be stressful because there’s so much information to digest. The Dealer of Excellence Program assists auto buyers who are looking for an exceptional dealership where they can confidently buy a vehicle. Certified dealers also benefit by leveraging the J.D. Power brand and promoting their dealership’s commitment to an outstanding customer purchase experience.

Dealer of Excellence is an exclusive program and not all dealerships can qualify. Those that do must pass a three-step process:

As the first qualification criterion, J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent J.D. Power U.S. Sales Satisfaction Index (SSI) Study.SM Thus, proportionally more dealerships from top-performing brands can become a J.D. Power Dealer of Excellence.

Second, dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in the SSI Study.

Finally, qualifying dealers must pass an audit to show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to, listing vehicle inventory and pricing on the dealership website; negotiating in an efficient and transparent manner; offering a fair trade-in value; and presenting a clear and easy-to-understand menu of finance and insurance products.

Randall Reed’s Park Cities Ford Lincoln of Dallas is an award-winning full-service automotive dealer in operation since 1992. It offers new, pre-owned and fleet vehicles for sale, financial services, vehicle service and maintenance, parts sales and a collision repair center. It offers only Ford products including Ford Certified Technicians, Ford parts and Ford financial and warranty products. It is located in the heart of Dallas at the corner of Inwood Road and Lemmon Ave in Dallas, TX. It is a member of the World Class Automotive Organization founded by Randall and Sherry Reed and representing eight dealerships in Texas.

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